Google Ads Management for Leads and Online Sales
Piar Medya plans, sets up and manages Google Ads campaigns around your offer and business priorities. We separate media spend, agency fees and measurement responsibilities, with ongoing reporting to assess relevant enquiries or online sales. The scope is agreed around your account, website and team.
Your account may be receiving more clicks without bringing in more useful enquiries. Understanding where the money goes is only part of the problem; you need to know whether those enquiries match what you sell. Our first discussion covers your website, customers and sales process, so we can agree what Google Ads management should address.
What Our Google Ads Management Includes
A new account and an established account need different starting points. When taking over existing campaigns, preserving useful history may be more sensible than rebuilding everything. We first review access, spending and recorded conversions.
| Work Area | What We Review | What You Receive |
|---|---|---|
| Account and Measurement Review | Campaign history, account access, forms, calls and purchase records | Initial findings and measurement issues to address |
| Campaign Planning | Your offer, search demand, target area, available content and budget | Campaign recommendations, targeting and media allocation |
| Setup and Management | Ad copy, search terms, negative keywords and bidding settings | Agreed campaigns and a record of changes made |
| Landing Page Review | The ad's promise, mobile usability, forms and contact steps | Page recommendations, with implementation scoped separately |
| Monthly Evaluation | Spending, conversions, enquiry quality and outstanding work | A performance report and priorities for the next period |
If you are considering setting up the account yourself, our Google advertising setup guide explains the steps. Agency management covers ongoing monitoring and decisions as well as the initial launch.
Media Spend and Management Fees
Our recommended minimum advertising budget is USD 500 per month. The management fee is 15% of advertising spend. Media spend is paid to Google through your account; the management fee is paid to Piar Medya. We review those amounts against your market and scope before agreeing the work. They do not imply a fixed number of clicks or enquiries.
For example, 15% of USD 1,000 in advertising spend is a USD 150 management fee. The example separates the two charges; it is not a sales forecast. A new landing page, product photography, video production or third-party software is identified separately when required.
An average daily budget in Google Ads is not a fixed daily charge. As Google explains in its budget guidance, spending can vary between days. We monitor the plan according to the campaign's budget type and changes made during the period. Our cost-per-click guide explains how to assess click costs in more detail. For a worked calculation using total costs and a lead target, read our Google Ads budget planning guide.
Choosing Campaigns for the Job
Generating enquiries from people searching for a service is different from introducing a new product. Search campaigns require a close match between queries and ads. E-commerce work depends on product data, stock availability and purchase measurement. Video and display recommendations depend on your message, available creative and campaign objective.
Performance Max and automated bidding still require accurate goals and measurement. We assess the available data and campaign requirements instead of promising to introduce automation in a particular week. Our article on AI and automation in Google Ads explains the underlying methods.
Quality Score is not a standalone success target either. Google describes the 1–10 score as a diagnostic tool, not a direct input into the ad auction. We review the relevance of ads and landing pages without treating a higher score as a guaranteed discount or business result.
Separating Clicks, Enquiries and Sales
A click on a phone link does not prove that a conversation happened. A submitted form does not necessarily represent a suitable customer. We agree what should count as a conversion and check for problems such as recording the same enquiry through more than one tool. Before the discussion, use the conversion measurement plan to identify unresolved action, source and testing decisions.
Monthly reporting covers budget use, campaign results, cost per conversion and completed work. For e-commerce, purchase value is included when tracking supports it. Return on ad spend does not, by itself, show net profit: product costs, returns and other expenses still matter.
For service businesses, feedback such as “qualified enquiry”, “outside our area” or “requesting a different service” helps guide decisions. A keyword may produce many form submissions while attracting work your business cannot fulfil. A high conversion count alone would not justify increasing its budget.
Account Access and Changing Agencies
Work takes place in the client's Google Ads account. We request the access needed for an existing account; if a new one is required, business access and billing details are established at the outset. You should be able to review your history, understand the permissions granted and end the management relationship when the engagement finishes.
If another agency has managed your campaigns, we review measurement links, ad assets, billing arrangements and access before switching anything off. Responsibilities are documented around the handover scope. You do not need to send passwords for the initial discussion. Before the discussion, gather the access, billing and measurement details in the account handover checklist.
Where a landing page needs design or development, we can scope it with our website design service. The advertising management fee should not be assumed to cover every website change.
Request a Google Ads Management Proposal
Share your website, priority product or service, target area and proposed monthly media budget. If you already advertise, explain the problem you want to address. Expensive clicks, unsuitable enquiries and untracked sales call for different investigations.
Request a Google Ads management proposal so we can discuss the work, your team's responsibilities and any additional costs. Running ads is not a guarantee of a particular number of customers or a profit.
FREQUENTLY ASKED QUESTIONS (FAQs)
Our management fee is 15% of advertising spend, with a recommended minimum media budget of USD 500 per month. Media spend is paid to Google and the management fee to Piar Medya. Additional pages, video or software are identified separately in the proposal.
No. USD 500 per month is our recommended starting media budget, not a promise of sufficient clicks or sales in every market. We review competition, your offer, target area and measurement before agreeing a campaign scope.
Yes. Work takes place in a client account your business can access. The agency receives the agreed management permissions; you should be able to review campaign history and users. Access and account links are addressed when the engagement ends.
Where authorised access is available, we first review campaign history, billing, measurement connections and ad assets. Useful campaign structures can be retained while changes are planned. Starting again with a new account is not automatically necessary.
No. We agree the work and reporting arrangements. Competition, your offer, landing pages, budget and sales process affect results. A click or submitted form does not necessarily mean a suitable customer or a completed sale.
Monthly reporting covers budget use, campaign results, cost per conversion and completed changes. You retain account access. For service businesses, feedback from your sales team helps distinguish suitable enquiries from submissions that do not match your offer.