Google Ads Agency: Turning Ad Spend Into Measurable Conversions
A Google Ads agency manages your advertising budget inside Google's auction so that it reaches people already searching with buying intent, across Search, Shopping, Video and Display. Two costs are involved and they are separate: the ad budget goes straight to Google from your own account, and the agency fee is charged on top. At Piar Medya the minimum ad budget is $500 per month, roughly $17 a day, and our management fee is 15% of ad spend. First click and conversion data becomes readable within days of launch.
The deceptive thing about Google Ads is how easy the account is to open. Building a campaign takes half an hour; building an account that does not waste money takes search term cleanup, the right bidding strategy and conversion tracking that actually fires. In the accounts we take over, most of the first month goes into cutting wasted spend rather than raising it.
What a Google Ads Agency Does: Campaign Types and What Each One Is For
Google Ads is not one ad format but a family of campaign types doing different jobs. Pointing the wrong campaign type at a goal is the fastest way to spend a budget with nothing to show for it.
| Campaign type | When to use it | Metric we report on |
|---|---|---|
| Search | Where active search demand exists for your product or service; buying intent is highest here | Cost per conversion, search term quality, impression share |
| Shopping | E-commerce, to appear in results with product image and price | Return on ad spend, profitability per product |
| Performance Max | Once enough conversion data has accumulated, to automate across all inventory in one campaign | Conversion volume, brand versus non-brand traffic split |
| Video (YouTube) | Products where demand does not exist yet, to create interest and build audience lists | View rate, cost per view, subsequent branded searches |
| Display and Remarketing | Bringing back visitors who came to the site and did not convert | Returning-user conversion rate, frequency cap |
When we inherit an account, the first job is not building campaigns but verifying measurement: do the conversion tags actually fire, is the same conversion counted twice, has brand traffic been separated from non-brand. Where measurement is wrong, every optimisation built on top of it pulls in the wrong direction. If you are starting from scratch, our guide on how to advertise with Google Ads walks through the setup step by step.
How Much Does Google Ads Cost? Ad Budget and Agency Fee Are Different Things
The two get confused more often than anything else, and budgeting is impossible until they are separated.
| Item | Paid to | How it is set | At Piar Medya |
|---|---|---|---|
| Ad budget | Google directly, from your own account | You set it, as a daily or monthly cap | Minimum we recommend is $500 per month |
| Management fee | The agency | As a percentage of ad spend | 15% of ad spend |
| Cost per click | Comes out of the ad budget | Set by an auction rerun on every search; there is no fixed price | Brought down through Quality Score work |
Is $20 a Day Good for Google Ads?
For a single service in a defined location, yes; that is roughly the level we work from. Twenty dollars a day comes to about $600 a month, slightly above our $500 minimum, and in most markets that buys enough clicks per month to tell which keywords convert and which only spend.
Below roughly $10 a day the picture changes. The monthly click count drops under the level where you can separate a working keyword from a lucky one, so optimisation turns into guesswork and the account stays permanently in Google's "limited by budget" state, showing ads on a fraction of eligible searches. A very small budget is not useless, but it has to be aimed at one narrow keyword set rather than spread across a catalogue.
Whether $100 a day is right depends entirely on your cost per conversion and your margin, not on the number itself. Spending $100 a day at a $25 cost per conversion on a product with $200 margin is a bargain; the same $100 on a product with $20 margin loses money on every sale. We run that arithmetic before quoting.
Google Ads has no price list. Every search reruns an auction between you and whoever else is bidding, and the outcome is set by competition in your sector, the commercial value of the keyword, the location and hour you target, and your Quality Score. The same keyword can cost two different businesses two different amounts. The honest answer is that your real number is known only after the first few weeks of data. What drives click cost and how it is reduced is covered in our CPC guide.
What Sets Your Click Cost? Quality Score
Ad rank is not decided by your bid alone. Google scores your ad from 1 to 10, and a higher-scoring ad can appear above a competitor while bidding less. Quality Score is a discount in practice.
| Component | What Google looks at | How we improve it |
|---|---|---|
| Expected click-through rate | How likely your ad is to be clicked for that keyword | Move the ad copy closer to the language of the search term and test variants |
| Ad relevance | How closely the copy matches the keyword being searched | Tighten ad groups and write dedicated copy for each one |
| Landing page experience | Page speed, mobile rendering, and whether the page delivers what the ad promised | Build a campaign-specific landing page or fix the existing one |
The most neglected of the three is the landing page, and it is the one that raises cost most. However good the ad is, a slow, confusing or broken-on-mobile page drags down both the score and the conversion rate. We run that side together with the web design and development team. The steps for raising the score are collected in our Quality Score guide.
The First 90 Days: What Happens in Which Week
Unlike SEO, Google Ads is measured in weeks. We write the schedule and each period's deliverable into the agreement.
| Period | Work carried out | What you receive |
|---|---|---|
| Week 1 | Account audit, conversion tracking setup and verification, keyword and competitor analysis, campaign build | Account audit report, target keyword list, campaign structure |
| Weeks 2-4 | Search terms report review, negative keyword cleanup, first ad copy tests | Monthly performance report, negative keyword list added, breakdown of wasted spend |
| Weeks 5-8 | Switch to smart bidding once conversions accumulate, landing page fixes, remarketing setup | Monthly report, cost per conversion comparison |
| Weeks 9-12 | Scaling profitable campaigns, shutting down unprofitable ones, channel expansion decision | Monthly report, scaling plan, quarterly review call |
Reports are built directly on Google Ads and Google Analytics 4 data. The ad account is opened in your name, or we take access to your existing one; when the engagement ends the account, its performance history and the structure we built stay with you.
Working with a Remote Google Ads Team in Türkiye
We are based in Türkiye and manage accounts remotely for brands in Europe, the Gulf region and North America. Türkiye sits on UTC+3, so our working hours overlap almost entirely with the European and Gulf business day and still leave a live morning window for the US East Coast. For paid media that matters more than it does for most services: when spend is running daily, a budget problem noticed at 09:00 your time should not wait until the next day to be fixed.
Currency is handled the way you prefer. Billing to Google happens in your own account and your own currency, so exchange rate movement never sits between us and your spend; our fee is invoiced separately as a percentage of that spend.
Do Google Ads Actually Work? Three Cases Where They Do Not
The honest answer is not for every business. We check three things before taking an account on, because a budget will burn in all three.
- The landing page is not ready to convert. Advertising buys traffic; the page makes the sale. Sending traffic to a page with no visible phone number, a broken form or a layout that fails on mobile leaves the money at the door.
- There is no search demand for the product. Search campaigns come back empty for a genuinely new or very niche product that nobody is looking for yet. In those cases demand has to be created first, which puts video, display and the content and channel work ahead of search.
- The unit economics do not hold. Where the average order value is low and customers do not come back, cost per conversion can sit above the margin. We do that arithmetic first, and we tell you when it does not work.
Where advertising genuinely fits, what it returns is set out in the benefits of Google Ads. How automation has changed campaign management is covered in our piece on AI-powered Google Ads.
Could I Just Run the Ads Myself?
You could, and on a small single-product account it is often the sensible choice. The dividing line is whether the spend carries enough waste to justify the fee.
| Situation | Run it yourself | Work with an agency |
|---|---|---|
| Monthly ad budget | Low; the absolute amount wasted is small | High; even a few percent of waste exceeds the fee |
| Number of campaigns | One product or one service | Multi-product catalogue, several campaign types |
| Time available | A few hours a week, consistently | No time, or no consistency |
| Measurement setup | Conversion tracking already correct | Conversions untracked or counted wrong |
What to look for when choosing an agency is set out without taking sides in our advertising agency selection guide. The short version: the ad account should be owned by you, the search terms report should be shared with you, and what the fee covers should be written into the contract.
How Should Ad Spend and SEO Budget Be Split?
The two are not rivals; they work on different timescales. Advertising captures today's demand and shows you within weeks which keywords actually make money. SEO then builds durable position on those same keywords and pulls the blended cost per click down over time.
The sequence we usually run: collect data fast with ads, isolate the keywords that convert, build the SEO plan on those keywords, and as organic positions settle, cut paid spend on them and move the budget to terms with no organic ranking yet. In e-commerce the same loop runs alongside Shopping campaigns; if the platform decision is still open, starting on the e-commerce consulting side is more efficient. The wider picture is in our digital marketing guide.
Google's own documentation on campaign types is worth reading directly: Google Ads Help: Performance Max campaigns.
Start with a Free Account Audit
If you already run an account, we will show you how much of the budget is being wasted, which search terms are being paid for unnecessarily, and whether conversion tracking is set up correctly. If you have no account yet, we will build the first ninety days against your goals. Either way you end up with a concrete action list.
Request a free account audit and quote, or get in touch directly. With a $500 monthly minimum ad budget and a 15% management fee, we will work out together what a given budget can realistically return.