7 Steps to Advertising on Google (2024 Beginner's Guide)

We have prepared a comprehensive guide that includes all the steps for beginners to advertise on Google. Start advertising right away. You will find answers to all your questions related to topic 7 Steps to Advertising on Google (2024 Beginner's Guide) in the continuation of the text.

What is Google Ads?

Google Ads is an online advertising platform that enables businesses and individuals to display their advertisements on Google search results and partner sites. The Google advertising platform is used for purposes such as reaching the target audience, increasing brand awareness, and boosting web traffic.

Google Ads, is an advertising service that allows you to publish ads on Google's search engine, YouTube, Gmail, and other Google platforms. With Google Ads, you can create advertisements to reach your target audience, increase your brand awareness, boost your sales and conversions.

Introduction to Google Ads and Basic Concepts

Advertising on Google, is an effective way to increase your business's online visibility and boost your sales and conversions. Before creating your ads, there are some terms you need to learn and pay attention to. Let's first understand the advertising models:

Why Are Google Ads Important?

Google Ads, are an important part of a digital marketing strategy and help businesses increase their online visibility and revenue.

Here are the main reasons:

1. Reaching the Target Audience: Thanks to Google's wide user base, businesses can easily reach their target audiences. Ads can be customized according to users' search queries, interests, and behaviors.
2. High ROI (Return on Investment): Google Ads provide measurable and trackable results. Businesses can track the return of every penny spent and optimize their advertising campaigns accordingly.
3. Flexible Budget Options: Businesses of all sizes, from small enterprises to large corporations, can create advertising campaigns that suit their budgets. Costs can be determined based on different models such as pay-per-click (CPC) or cost-per-impression (CPM).
4. Instant Results and Visibility: While organic search engine optimization (SEO) can take a long time, with Google Ads businesses can appear at the top immediately and quickly attract traffic.
5. Detailed Targeting Options: Google Ads offers the possibility to target based on demographic information, geographic location, device type, search terms, and many other factors.
6. Increasing Brand Awareness: Not only does it boost sales, but it can also significantly increase brand awareness and visibility.
7. Competitive Advantage: If your competitors are using Google Ads, it's very important for you to use this platform to compete and stay visible.
8. Analysis and Reporting: Google Ads provides detailed reporting tools to analyze and improve the performance of your campaigns. It helps businesses make more informed marketing decisions.
9. Versatile Advertising Formats: There are various advertising formats available, from text-based search ads to video ads, shopping ads to local service ads.
10. Integration with SEO: Google Ads can strengthen your overall online presence by complementing Professional SEO efforts. It can provide valuable insights about keyword data and market trends.

What are the Types of Ads?

Google Ads offers various types of ads, allowing businesses and individuals to reach different target audiences and purposes. It offers various formats such as search network ads, display (visual) ads, video ads, and shopping ads.

Popular ad types in Google Ads include:

1) Search Network Ads

Search network ads are shown in search results when users search for specific keywords on Google.

• Features: They are text-based and usually include a headline, description, and a URL.
• Uses: Ideal for increasing brand awareness, boosting web traffic, and achieving quick conversions.
• Advantages: Targets high-intent users, as users encounter these ads while searching for something specific. Helps you boost your sales and conversions.

Example of search network ad: A home goods store can create search network ads for the search term "furniture". Relevant ads will promote the store's furniture and direct users to its website.

2) Display Network Ads

Visual ads are shown on various websites and applications within Google's Display Network.

• Features: Include visuals (images or graphics) and sometimes text. Can include videos or animations.
• Uses: Suitable for spreading brand awareness to a wide audience and reaching a broad viewer base. Can be used to promote brands' products or services.
• Advantages: Excellent for increasing brand awareness and reaching a wide audience. Helps you acquire new customers.

Example of display network ad: A clothing brand can create display network ads for the keyword "women's clothing". The implemented ad will promote the brand's new collection and direct users to its website.

3) Video Ads

Video ads are video advertisements shown on YouTube and other Google platforms and can be longer or shorter than 30 seconds.

• Features: Short or long-form video content. Can be skippable or non-skippable. Video ads can work with CPM (cost per thousand impressions) or CPC (cost per click).
• Uses: Ideal for telling brand stories, conducting product demonstrations, and providing visual content to a wide audience.
• Advantages: Engages with visual and auditory content and typically has high engagement rates. Helps you increase your brand awareness and can acquire new customers.

Example of video ad: A clothing brand can use video ads to promote a new collection. Thus, the ad can be designed to promote the brand's new collection and direct users to its website.

4) Shopping Ads

Product-based ads, usually shown in the Google Shopping tab and search results. Relevant ads include pictures, prices, and descriptions of the products.

• Features: Shopping ads are created through Google Merchant Center. They include a product image, price, and seller name. Aimed at direct sales.
• Uses: Ideal for e-commerce sites, promotes direct product sales.
• Advantages: Ideal for e-commerce sites, presents products directly to the target audience. Can be used to promote products online and increase sales.

Example of shopping ad: A shoe store can create shopping ads for the keyword "nike shoes". The relevant ad will promote the store's shoes and direct users to its website.

5) In-App Ads

In-app ads are app advertisements shown in the Google Play Store and other Google platforms. In-app ads include images, descriptions, and download links of the applications.

• Features: Focuses on encouraging app downloads. Can include text, visuals, or videos. In-app ads can work with CPC (cost per click) or CPI (cost per installation).
• Uses: Designed for mobile app developers. Can be used to promote apps online and increase downloads.
• Advantages: Encourages app downloads and provides access to a wide user base. Helps increase the visibility of your apps.

Example of in-app ad: A game developer can create in-app ads to promote a new game. The relevant ad type will include images, a description, and a download link for the game.

6) Maximum Performance Campaigns

Maximum performance campaigns are ads shown on Google Search, the Display Network, YouTube, and Gmail.

• Features: They offer more flexibility than other types of ads and allow you to use different ad formats to reach your target audience. Maximum performance campaigns use Google's artificial intelligence to select the most effective ad formats for reaching your audience.
• Usage: Can be used to increase online visibility of businesses and to boost their sales and conversions. Suitable for brands to create awareness and acquire new customers. Mainly used to increase e-commerce sales.
• Advantages: Helps increase your sales and conversions by combining many different artificial intelligence strategies in the relevant campaign. Also, by increasing brand awareness, it offers the opportunity to directly reach your target audience. Considered one of the most effective advertising campaigns.

Example of a maximum performance campaign ad: An e-commerce business can introduce a new product line using maximum performance campaigns. Thus, Max. Performance ads will promote the company's products online and help increase sales.

7) Smart Ads

Smart campaigns are ads shown on Google Search, the Display Network, and YouTube.

• Features: Smart ad campaigns are managed by Google's artificial intelligence and select the most effective ad formats for reaching your audience. Smart campaigns can work with CPC (cost per click) or CPA (cost per action). They are automatically optimized according to your business goals and budget.
• Usage: Can be used to increase the online visibility of businesses and to boost their sales and conversions. Suitable for brands to create awareness and acquire new customers.
• Advantages: Saves you time and effort in managing your campaigns. It helps you reach your target audience directly and assists in increasing brand awareness. Lastly, it helps increase your sales and conversions.

Example of a smart ad: A local business can introduce a new promotion using smart campaigns. Smart ads will promote the business's promotion online and help acquire new customers.

8) Local Ads

Local campaigns are ads shown on Google Search, Maps, and other Google platforms. They are designed to promote the physical locations of local businesses.

• Features: Include the business's location, phone number, and other local information. Local campaigns can work with CPC (cost per click) or CPA (cost per action).
• Usage: Suitable for targeting local customers and increasing physical store traffic. Can be used to increase online visibility of businesses and to acquire new customers.
• Advantages: Targets local customers and can increase physical store traffic. Helps in acquiring new customers.
• Example of a local ad campaign: A restaurant can use local ads to introduce a new menu. Local ads can display the restaurant's location, menu, and new items on the menu.

9) Discovery Ads

Discovery Ads are visual ads shown on Google Search, Gmail, YouTube, and other Google platforms.

• Features: Automatically targeted based on users' interests and usually contain rich visual content. Discovery ads can be in various formats, including text, images, and videos.
• Usage: Used to increase brand engagement and reach new audiences. Can be used to increase brand awareness and acquire new customers.
• Advantages: Attracts users' attention with visual and personalized content, increasing engagement. Strengthens brand awareness and recall with broad reach and striking visuals.

Example of a Discovery ad: A holiday resort can use Discovery ads to promote a new promotion. Relevant ads can be designed to promote the resort's promotion and direct users to their website.

Step-by-Step Guide to Advertising on Google (With Examples)

To advertise on Google, you first need to create a Google Ads account. After setting up your account, you can start creating your ads. The basic steps of advertising on Google are as follows:

1. Create a Google account.
2. Identify your target audience.
3. Set up your campaign settings.
4. Create your ads.
5. Make your ad texts and images appealing.
6. Monitor and optimize the performance of your ads.
7. Set up your billing settings.

1. The Beginning of Your Google Ads Journey: Account Creation

Activate Your Google Ads Account: The first and most important step to enter the world of Google Ads is to create a Google account. The first step is a fundamental requirement for managing your ad campaigns. First, go to the Google Ads website and start the account creation process by clicking on "Get Started." Here, you will need to fill in basic information such as personal or business details, contact details, and preferred settings.

2. Key Step in Defining Your Audience: Keyword Selection

Select Your Strategic Keywords: Keywords play a critical role in the success of your ad, helping you understand what terms your target audience uses in search engines. Use tools like Google's Keyword Planner to identify keywords that could attract your potential customers and match their search queries. Focus on finding high-search-volume but low-competition keywords during the selection process. Correct keyword selection ensures your ad reaches the right audience at the right time in search results, thereby increasing your ad's engagement and conversion rate.

3. Constructing the Skeleton of Your Campaign: Campaign Settings

Configure Your Detailed Campaign Settings: Your campaign settings directly affect the overall success of your ad. In this step, you will define the type of your campaign (e.g., search network, display ads, or video ads) and set your target audience, budget, bidding strategy, ad scheduling, and geographical targeting. Each choice affects how your campaign reaches your target audience and its overall performance. Carefully evaluate the most suitable options for your goals and marketing strategy.

4. Captivating First Impression: Your Ad Text

Write Effective Ad Texts: Your ad text has the power to grab potential customers' attention and prompt them to take action. Your headlines, description texts, and call-to-action (CTA) phrases should be clear, concise, and impactful. Also, smartly use your keywords in these texts to ensure Google matches your ad with relevant searches. Your ad texts should reflect your brand's voice and be crafted to engage your target audience.

5. Enrich With Additional Information: Ad Extensions

Add Your Ad Extensions: Ad extensions provide extra information to your ad, offering more value to potential customers. You can use various extensions like phone extensions, site link extensions, location information, or product reviews. Extensions increase your ad's engagement, provide more information, and increase the likelihood of users interacting with your brand.

6. Measure Success: Conversion Tracking

Implement Conversion Tracking Codes: To measure and optimize the success of your ad, place Google Ads conversion tracking codes on your website. These codes track the actions users take after clicking on your ad. This allows you to clearly see which ads generate conversions and understand your campaign's return on investment (ROI).

7. Financial Management: Billing Settings

Configure Your Billing Information: For your ad campaign to run smoothly, enter your billing information accurately and completely. Set your budget and adjust your payment methods. This step is crucial for keeping your ad spending under control and ensuring you do not exceed your budget.

For a different resource, you can check out this video on Google ad placement:

In Summary

Google Ads (formerly Google AdWords) is Google's online advertising platform. It allows businesses and individuals to display their advertisements on Google's search results pages, partner websites, and applications. Considering the diversity and complexity of Google ads, collaborating with a professional Google advertising agency is not just an option, but a necessity for businesses aiming to run a successful ad campaign.

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